Research On Development Strategy Of Oil Branch Of Xing Tai Mining Group Co.,Ltd.

With the continuous development of China's economy and society,people's living standards are increasing,and the demand for oil and fat is gradually increasing,which promotes the rapid development of the oil processing industry to a certain extent.However,based on the low entry barriers in the industry,the expansion rate of the oil processing industry is far greater than the market demand,resulting in a prominent oil overcapacity phenomenon and lack of potential in international competition.In recent years,the country's macroeconomic regulation and control has continued to deepen,industrial policies have changed,and the development of China's oil and fat industry has been affected by environmental constraints and other factors.The oil processing industry has also shown a new development momentum,towards intensification and scale.The direction of industrialization is making great strides.However,the new development trend has also brought new difficulties.Especially for small and medium-sized enterprises like Xingtai Mining Group Co.,Ltd.,the oil and fat branch is shrinking.This is both an opportunity and a challenge.Enterprises must make full use of national industrial policies,adhere to shaping their own brands,improve technological transformation,reduce costs and increase efficiency,extend the industrial chain,implement fine management,implement quality strategies,and open a new model of cooperation and win-win,in order to further improve the company's ability to resist risks.To become a first-class enterprise with core competitiveness.At present,the influx of funds into the domestic edible oil market is increasing,and the edible oil market is gradually transitioning to a new stage of development.The market development is expected to be promising,but at the same time as it welcomes development opportunities,the challenges it faces are also severe.While upgrading to create new space in the market,it should be based on related needs,and gradually release the consumption power contained in high-end products,so as to further accelerate the speed of product transformation.During its development,Xingtai Mining Group Co.,Ltd.'s oil and fat branch faced problems such as lack of rich product types,weak R & D capabilities,lack of sufficient professional and technical personnel,and only using price strategies when occupying market share.In the face of the current industry and economic situation,the grease branch of Xingtai Mining Group Co.,Ltd.must gain more development advantages in an increasingly fierce competition.The first problem that needs to be solved is to accurately analyze the environment.In the face of development opportunities,companies should seize the opportunity to make timely and scientific adjustments to business concepts,development strategies,etc.,implement reforms to relevant mechanisms,and strengthen their main competitiveness without affecting the original business field.Formulate a reasonable plan for future development and cultivate the long-term advantages of competition,so that the oil and fats branch of Xingtai Mining Group Co.,Ltd.makes full use of related resources to bring the potential of the enterprise into play and enhance market competitiveness.Based on the development status and development plan of the oil and fat branch of Xingtai Mining Group Co.,Ltd.,this paper combines the domestic and international research status and relevant theoretical knowledge base to carry out in-depth analysis of the situation,bottlenecks and operation situation in the development process.The tools and models include PEST analysis method,Porter's five-force analysis model,SWOT analysis method,etc.The selected analysis angle includes two aspects,namely quantitative and qualitative,and comprehensively applies various methods in the research process.The edible oil industry is currently in a mature stage,and the potential entrants of the edible oil processing industry are less threatening.The external environment of the oil company is conducive to the development of the enterprise.At the same time,after analyzing the internal conditions,the research on the development strategy of the oil and fat branch of Xingtai Mining Group Co.,Ltd.was carried out,and the strategy and direction suitable for the development of the enterprise were proposed to provide reference for the development of the company during the strategic transition period.