Study On The Satisfaction Of Tourists In Agricultural Ecological Characteristic Towns

With the continuous development of the social economy and the continuous improvement of people’s living standards,more and more people are gradually choosing to travel and relax as a way to relax.The measurement of tourist satisfaction and the importance of reflecting the overall satisfaction of tourists during the travel process Indicators have gradually become an important aspect of evaluating the development level of various aspects of a scenic spot or tourist destination.At the same time,under the background of China’s new urbanization,the rise of characteristic towns has gradually become a new development trend.As a new driving force and important support for urbanization construction,characteristic towns can effectively mobilize and use the resources in the region and play Regional advantages,and then promote the development of itself and the surrounding area.At present,China’s characteristic towns are developing rapidly,and their types are also very diverse.By studying the satisfaction of tourists in characteristic towns,especially tourism-oriented towns,they can effectively promote the scientific planning and rational layout of towns,and further strengthen and improve the internal Serving entertainment and other functions,and accelerating the upgrading and transformation of small towns are of great value and significance for the development of small towns.Based on the relevant theories such as characteristic towns,tourist satisfaction and evaluation,this paper studies the tourist satisfaction of buffalo rice characteristic towns in Yuanyang County through various methods such as literature research,questionnaire surveys and statistical analysis.This article first introduces the current status of domestic and foreign research on the characteristics of small towns and tourist satisfaction and related theoretical foundations,combined with the actual situation of buffalo rice towns,On the basis of,the corresponding satisfaction evaluation index system was established,and then the fuzzy comprehensive evaluation and other methods were used to evaluate and analyze the tourist satisfaction of Buffalo Rice Town.From the data results and analysis,the impact on Buffalo Rice was found.The main factors and aspects of the level of satisfaction of tourists in towns,finally put forward targeted suggestions and improvement measures for the problems existing in the town of buffalo rice.According to the evaluation results,the tourists in Buffalo Rice Town are more satisfied with the three indicators of transportation experience,play experience and park experience,while the satisfaction with the dining experience,accommodation experience and shopping experience is lower.There are still problems and deficiencies in construction and management.On this basis,this article correspondingly puts forward suggestions such as focusing on improving the overall image of the park,improving the dining experience,improving the shopping environment,strengthening the accommodation and improving the service level,etc.,in order to promote the satisfaction of tourists in the buffalo rice agricultural characteristic town and its The improvement of service quality level will provide some help for the sustainable development of buffalo rice town.