A Study Of Tourists' Satisfaction In Tian-Yi Pavilion—Based On The Perspective Of Fuzzy Comprehensive Evaluation

Tourist satisfaction is an ideal index to analyze the tourism market in recent years and explore the quality of tourism destination development.It is in the national supply side of the reform policy under the guidance of abandon the past information asymmetry era of tourism operators rely on their own preferences set tourism products and services model,to change the needs of tourists as a guide to the development needs of the tourism market as the yardstick Of the business development model.So the seller's market to the buyer's market quietly change,both to adapt to the overall economic environment trends,but also shows more and more intense competition in the tourism market urgently need to find a way to enhance their own products to attract customers to keep the source of innovation and development basis.Satisfaction measures are calibrated and improved with the continuous innovation of academic research and with new technologies and new technologies.From the qualitative analysis to the quantitative analysis,the general subjective Judgment,cluster analysis and AHP are changed to fuzzy comprehensive evaluation based on fuzzy mathematics,which further strengthens the guiding significance of satisfaction index to the development of tourism industry.The development of scenic areas is dominated by resource-oriented model and market-oriented model.Generally,the market is oriented mainly in the eastern part of the economy,and the resources are mainly oriented in the central and western regions.However,no matter what kind of tourism development background,after all,or to emphasize their own comprehensive competitiveness of the size of tourism.However,the tourism development cycle is very long and there are many limiting factors.In the short term,it is difficult to form a fully functional tourist destination with other objective conditions.Therefore,relying on the existing development of tourism resources,of the stock resources,the integration of heterogeneous low-level tourism resources,the joint package to form a comprehensive high-grade tourist destination,is the local government in the limited funds,strict land control,resource efficient integration under the optimal path.Tianyi Pavilion Museum and Moon Lake Scenic Area are representative of Ningbo collection of cultural and leisure port city of the typical symbol.The two show the historical and cultural values and natural beauty of the scenery in the eastern Zhejiang are second to none.Tianyi Pavilion influenced the generation of generations of Ningbo people poetry and literature farming,thrifty home good style,on the city of Ningbo city pattern and urban leisure life block formation and development has an important foundation role.Ningbo City and Haishu District Government from the beginning of 2013 is committed to the joint package of the two scenic spots to form a tourist center in Ningbo city center,driven by the city's tourism development needs and Tianyi Pavilion,Moon Lake area similar characteristics The city's tourist flow and consumption,and the overall extension of the travel time to Ningbo tourists.This study is based on the policy environment under the influence of Tianyi Pavilion and Moon Lake Scenic Area jointly declared 5A scenic planning and design,the first from the academic field to explore the two scenic spots combined to investigate the tourist services and product satisfaction level,And then for the late scientific planning and design and decision guidance for reference.