Study On The Cross-Border E-Commerce Logistics Service Provider

In recent years,China's export cross-border e-commerce has developed strongly and become the backbone of the growth of foreign trade.Cross-border e-commerce activities are inseparable from the support of cross-border logistics.As the first ring of cross-border logistics,the choice of logistics service provider is related to distribution costs,distribution quality and customer satisfaction.With the development of crossborder e-commerce for export,the role of how to choose a suitable and effective crossborder e-commerce logistics service provider according to the characteristics of crossborder logistics products is more prominent.This paper first reviews the development status and future trends of cross-border e-commerce and its logistics selection.Based on comparative analysis of different types of cross-border logistics service provider,the paper constructs an evaluation index system for the logistics service provider selection of cross-border e-commerce with logistics distribution cost,logistics distribution quality,logistics distribution capability and logistics value-added service as core indicators,and establish a logistics service provider selection model of cross-border e-commerce combined intuitionistic fuzzy theory with TOPSIS.Finally,the A enterprise case is introduced.Based on the analysis of its logistics management dilemma,the inefficiency fuzzy TOPSIS logistics service provider selection model is used to select the optimal logistics service provider,and the validity of the model is verified.The research results show that when selecting cross-border e-commerce logistics service provider,we should pay special attention to logistics distribution cost and logistics distribution quality.In addition,the overseas warehouse logistics service provider is the most competitive among many cross-border e-commerce logistics service provider.For cross-border e-commerce enterprises with certain scale strength and stable product sales,they can build overseas warehouses in Euro-American region with developed logistics systems.In emerging markets such as Latin America,due to difficulties in collecting tariffs,it is necessary to cooperate with local powerful thirdparty overseas warehouse logistics service provider to carry out logistics business.