Research On The Competitive Strategy Of SF Express Company In Qiqihar

Since the 21 st century,with the rapid development of e-commerce,the express logistics industry had brought unprecedented development opportunities.In this context,as the city level branch of SF express group,SF express company in Qiqihar also encountered some similar problems in the development process,which were mainly manifested in the lack of enterprise competitive strategy,high product price,lack of attraction to new customers and high enterprise cost.Therefore,it was very necessary to sort out the problems existing in the development of SF express company in Qiqihar and formulate a competitive strategy suitable for the development of enterprises.This paper took SF express company in Qiqihar as the research object,explored competitive strategies suitable for the development of the industry to provide suggestions for the formulation of competitive strategies for SF express company in Qiqihar and helped SF express company in Qiqihar to achieve rapid,healthy and sustainable development.First of all,based on the clear research background,purpose,significance and research status at home and abroad,this paper defined the relevant concepts of competitive strategy,logistics and express delivery,expounded the development of the world express industry and China express industry,and analyzed the development status of SF express group and SF express company in Qiqihar;Then,through PEST analysis of macro environment and five force model analysis of industry environment,the external opportunities and threats of the development of SF express company in Qiqihar were obtained.At the same time,the advantages and disadvantages of the company were analyzed,and the SWOT combination is given.On this basis,combined with the strategic guiding ideology and strategic development goals of the enterprise,based on SWOT analysis,SF express company in Qiqihar should first choose the differentiated competitive strategy.Finally,the paper putted forward the specific implementation measures of the competitive strategy of SF express company in Qiqihar,and from the aspects of management,personnel,policy and information technology,it putted forward safeguard measures,hoping to provide decision-making reference for SF express company in Qiqihar to maintain and further improve market competitiveness.