Research On Competitive Strategy Of S.F.Express Company

In recent years,with the rapid development of China's economy,people are more and more enthusiastic about the form of shopping on the Internet,and the demand for express delivery is also increasing,and the express industry has entered the golden period.But at the same time in the development of the industry,also the competition has become more intense.Facing the severe market competition environment,how to develop perfect and competitive strategy is the key issue that every express company should consider.After more than 20 years of development,S.F.express has become the representative of China's private express enterprises.By studying the competitive strategy of S.F.express,it can provide new ideas and directions for other private express enterprises in China to develop and grow in the fierce market competition,which has important theoretical and practical significance.This paper first analyzes the macro environment and industry competition environment of S.F.with PEST analysis model and porter's five forces analysis model,Then analyzes the development status of S.F.from the aspects of market performance,consumer satisfaction and financial status.Combined with the above analysis,the current competitive strategy of S.F.express and the problems caused by it are analyzed.Then optimize the current competition strategy to make the competition strategy of S.F.more in line with the current competition situation.Finally,in view of the implementation of the strategy,safeguard measures are proposed from the aspects of information technology,corporate culture,infrastructure and supply chain service to ensure the healthy and stable sustainable development of S.F.