| Abstract:With the deepening of economic globalization, China’s industries has made rapid development, especially in recent years, the express logistics industry as an important branch of modern logistics industry is growing at an alarming courier rapidly. Many foreign express logistics giants is to see our huge piece of cake, have joined, which to our express logistics development has brought unprecedented challenges and opportunities. Thesis H Post Express Logistics company background, combined with the author of the enterprise marketing, strategic management theory of knowledge, the integrated use of principles of management, strategic management, marketing and management consultancy and other basic theory, explore suitable H Courierpost logistics company’s competitive strategy.In this paper, the development of HN Post Express Logistics Environmental Analysis to start outlining the basic logistics of HN Courierpost case study logistics development in HN Courierpost three-year reform process and the changes brought by the Logistics Development in HN Province Courierpost the basic environment, the SWOT analytical methods HN Post Express Logistics competitive environment analysis. According SWOT analysis conclusions, HN Courierpost logistics development strategy positioning, a clear H Post Express Logistics overall development and strategic positioning of both products and planning, focusing on the international, national, city and logistics business development strategy study to determine their long-term development goals. On this basis, the design HN Courierpost logistics development strategy safeguards for the realization of strategic objectives to provide implementation.This article based on strategic management theory, in the analysis of the development environment on the basis of HN Post Express Logistics strategic objectives for analysis, formulation of development strategic positioning, planning and safeguards for HN Post Express Logistics basic idea of long-term development. |
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