Research On Evaluation Of Cold Chain Logistics Efficiency Of Fresh Agricultural Products In Hunan Province

With the rapid development of China's economy and the improvement of people's living standards,the demand for fresh agricultural products is growing and the scale of market is expanding.It is universally acknowledged that the fresh agricultural products such as fruits,vegetables,meat and aquatic products are easy to rot and deteriorate under the influence of temperature,causing loss in the transportation process,which will not only reduce the nutritional value of fresh agricultural products,but also cause quality security problems.In order to ensure the quality and safety of fresh agricultural products,implementing the cold chain logistics on fresh agricultural products has become a significant means.As a major agricultural province,Hunan Province has a wide range of fresh agricultural products and rich resources,but the development of cold chain logistics of fresh agricultural products is relatively backward,which can not meet the current market demand and seriously restrict the development of cold chain logistics of fresh agricultural products in Hunan Province,and efficiency evaluation is the direction and power to promote the continuous improvement and development of cold chain logistics of fresh agricultural products.Therefore,through the efficiency evaluation and influencing factors analysis of cold chain logistics of fresh agricultural products in Hunan Province,it can provide theoretical basis for the subsequent planning and development of cold chain logistics of fresh agricultural products in Hunan Province,and promote the development of cold chain logistics industry of fresh agricultural products in Hunan Province.Based on this,this paper first collates the domestic and foreign literature related to the research,defines the relevant concepts of fresh agricultural products and cold chain logistics of fresh agricultural products,and sorts the supply chain management theory,cold chain logistics efficiency evaluation of fresh agricultural products and other basic theories.Secondly,the supply-demand relationship of fresh agricultural products in Hunan Province and the current development of cold chain logistics of fresh agricultural products is analyzed and researched.Then,the paper uses deap2.1 software to do the static and dynamic measurement on the logistics efficiency of fresh agricultural products cold chain during 2014 to 2018 in Hunan Province.At the same time,combined with the research results of relevant factors affecting the logistics efficiency of fresh agricultural products cold chain and the current situation and efficiency evaluation of fresh agricultural products cold chain logistics in Hunan Province,the paper analyzes the factors on influencing the logistics efficiency of fresh agricultural products cold chain in Hunan Province.Finally,according to the efficiency evaluation results and the analysis of the factors that affect the efficiency,the paper puts forward relevant countermeasures and suggestions.Through the results of empirical analysis,we can find that in terms of efficiency measurement,the cold chain logistics efficiency of fresh agricultural products in Hunan Province was 1 in 2015 during the period from 2014 to 2018,reaching the DEA effective state,while the efficiency of other years was DEA invalid.Compared with other provinces in China,the comprehensive efficiency level of cold chain logistics of fresh agricultural products in Hunan Province is not high,and the average efficiency is 0.772,indicating that the investment has not reached the maximum utilization.After decomposing the comprehensive efficiency,it is found that the low pure technical efficiency is the main reason for the backward logistics efficiency.The results show that the cold chain logistics of fresh agricultural products in Hunan Province has unreasonable resource allocation,low level of technology and management,which leads to low efficiency of cold chain logistics of fresh agricultural products in Hunan Province.Combined with the analysis of the factors that affect the cold chain logistics efficiency of fresh agricultural products in Hunan Province,this paper puts forward countermeasures and suggestions to improve the cold chain logistics efficiency of fresh agricultural products in Hunan Province.