Research On The Development Strategy Of KEQ Cattle Co.Ltd

China is a large beef production country.Under the guidance of the national animal husbandry policy,the production development model of the beef industry has undergone new changes,realizing the transition from traditional animal husbandry to modern animal husbandry.New technologies,new formats and new models have gradually emerged.With the development of economy and the increase of per capita income level,people pay more attention to green diet,and the consumption of beef products has increased year by year.Although the domestic beef industry has achieved new changes,industry competition is fierce,beef prices remain high,and the entire industry has entered an era of low profit.In the context of coexistence of opportunities and challenges,domestic beef processing companies want to make breakthroughs,they must closely follow the pace of development of the times,change traditional strategic planning,and seek new opportunities in market development.This article takes KEQ Cattle Industry Co.,Ltd.as the research object,combines the literature research method and the field investigation method,uses the PEST tool on the basis of determining the basic concepts and theories of the research,analyzes the macroeconomic environment facing the company,and the domestic beef cattle under the new economic normal The food market is highly competitive and is in a stage of slow adjustment.KEQ Cattle Industry Co.,Ltd.already has a certain market.Although the external environment is fiercely competitive,it also faces large development opportunities.With the help of external environment analysis,it is more conducive to the company’s development strategy.Adjustment and layout.In addition,the research in this paper will also use the SWOT analysis method to study the internal development environment of KEQ Cattle Industry Co.,Ltd.The comprehensive internal and external environment analysis results determine that it will implement a development strategy in the future.In addition to the strategy implementation strategy,this paper There are also guarantee systems,including the improvement of organizational systems,financial systems,talent systems,marketing systems,corporate culture systems,etc.Through the study of these contents,it provides strategic guidance for the long-term development of KEQ Cattle Industry Co.,Ltd.