Research On Marketing Strategy Of ShangHai N Education Company

Since the promulgation of the Temporary Regulation of Civil Servants and the Provisional Regulation on the Employment of Civil Servants in 1993,the recruitment system for civil servants test has been established.With the increasing pressure of employment competition,the number of groups participating in the civil service examination has grown rapidly,corresponding training institutions for civil servant test have emerged and developed vigorously.Shanghai N education company is a small and micro education training enterprise focusing on the recruitment and examination of civil servants.Since its establishment,it has recruited nearly 10000 students with a slightly increase of profit annually.However,with the skyrocketing of large-scale private education institutions listed on the market,traditional marketing strategy have too many problems to deal with,such as the pressure of industry competition is gradually increasing,and the personalized and demand of students is increasing.Therefore,it is urgent to study the new marketing strategy of N education company.Using Marketing Theory of 4P,Marketing Theory of 4C,PEST Analysis,Michael Porter's Five Forces Model and other research methods,combining with market research results such as customer demand,product sensitivity and team building,this paper analyzes the internal and external environment of Shanghai N Education Company to distinguish its advantages,disadvantages and future development prospects.Three major problems are analyzed:insufficient differentiation of product positioning,relatively single of marketing channels,weak accumulation of word-of-mouth communication.N company should take its own advantages of team building as the basis,user needs as the core,transforming from new media marketing,emotional word-of-mouth marketing,innovative offline traditional marketing,implementation of integrated marketing.Practicing a variety of new marketing modes and following the marketing beat of the Internet era to promote the integrated development of online marketing and offline marketing,make a comprehensive marketing evaluation.In addition,considering the huge impact of COVID-19 on N company since the beginning of 2020,N company intends to optimize marketing strategy for contingency to enhance the marketing competitiveness of enterprises comprehensively.