Study On The Marketing Strategy Of Digital China Advanced Systems Services Limited

Digital China Advanced System Services co., Ltd., founded in the late1980s, andits main business scope is the system integration. In the past more than30years ofdevelopment, digital system integration has developed into the leader of domesticsystem integration industry. However, with the development of digital industry andinformation technology markets refinement, the competitiveness of the systemintegration of digital China also suffered, because latecomers preempted the blue oceanmarket and expanded its own forces rapidly. Today, although enterprises called "ITservices, as needed”, but quality of service has not been fully played due to the realisticenvironment and their own factors. Therefore, this paper analyzes the status quo ofDigital China Advanced System Services co., Ltd. from the perspective of service, andproposes a strategy of Digital China Advanced System Services co., Ltd. developmentin the future.This paper uses the five model analysis and internal environment analysis methodto analyze the status quo and their limitations, and thus proposes a plan to improve thequality of its service. Therefore, this paper analyzes the key links in enterprise ITservice activities on the basis of customer value chain and customer value, and improvestheir service, outstanding competitive advantages through the improvement and theadjustment of these key activities.In this paper, we put forward, analyze and solve problems. Firstly, we analyze thedevelopment and present situation of China’s system integration industry, the marketcompetition environment with five models, and the basic information of companyaccording to the company’s internal environment. Then, we research the marketingstrategy of Digital China Advanced System Services co., Ltd., by using the STP marketpositioning, customer value theory, differentiation competitive strategy, and point outthe present situation and existing problems of its marketing strategy. Finally, we adjustthe idea and countermeasure of its marketing strategy by the management theory andmethods of marketing strategy, and put forward how to improve the implementation andcontrol, including organization, enterprise culture, incentive system, operation control,etc.