Research On The Service Marketing Strategy Of Shanghai General Motors Co., Ltd.

Reason for the increasingly intense competition of the Shanghai auto consumption market, Innovating concept of differentiated services, and building service brand so as to enhance the core competitiveness of enterprises is very important.This article discusses the concept of car service marketing theory, and implements the empirical research on Shanghai General Motors Co. service marketing strategies. Want to make the company's managers have a more clear and complete understanding on the enterprise facing internal resources and external market conditions, in order to effectively improve awareness and attention of staff management and related services for the design and implementation of marketing strategies . Through the theoretical and practical analysis of Shanghai General Motors Co., Ltd service marketing strategy, using the method of induction and deduction, to arrive at a more definite conclusion. That is "customer centric" service marketing strategy of Shanghai General Motors Co., Ltd. is an effective way to enhance customer satisfaction and enhance core competitiveness of enterprises, achieve sustainable development. Throughout the text of the core concept is the implementation of value-oriented customer, and service brand as the core, the modern service-based marketing strategy services to enhance core competitiveness of enterprises is the inevitable choice of the Shanghai General Motors.