Tencent's Game Industry Profit Model Research

Under the influence of the rapid development of global Internet technology,China's Internet penetration rate is increasing day by day.As a result of the rapid popularization of the Internet,online games have greatly promoted the development of the Internet economy.Tencent is currently a well-developed Internet company in China.Among its many industries,the game industry has become its pillar industry.Therefore,the selection of Tencent is representative,which can not only provide reasonable suggestions for Tencent to adjust its profit model to improve its profitability,but also promote Tencent's game industry to continuously explore profit sources and maximize profits.We can also realize the influence of profit model on the future development of enterprises,thus guiding Internet companies to better use profit model to serve the actual situation of the company,strengthen enterprise management and realize the sustainable development of enterprises.This paper uses the methods of literature research,induction and summary,and case analysis to analyze the profit model of Tencent's game industry.This paper selects Tencent's financial data and business data from 2007 to 2017,and takes the five elements of the profit model,namely profit point,profit source,profit target,profit barrier and profit Lever,as the starting point,analyzes the current profit model status and problems of Tencent's game industry in detail combined with relevant financial data and data,and puts forward relevant countermeasures for Tencent's game industry to adjust the profit model to improve the profitability of enterprises.On the whole,Tencent's gaming industry is making good profits,but there are still many problems.At present,the focus of Tencent's game industry is still in the middle reaches of the industrial value chain,and its independent research and development and innovation capabilities are not strong.In the current fierce market competition environment,users lack loyalty and products lack stickiness,which makes the profit sources of enterprises unsustainable.In addition,there are deficiencies in the protection of independent intellectual property rights and the technical maintenance of products.At present,Tencent still needs to make continuous efforts to maintain its leading position in the gaming industry.The analysis and research of this paper can provide some feasible suggestions for the sustainable and stable development of Tencent's game industry,and can also provide theoretical reference and practical experience for the optimization and stable development of the profit model of Internet enterprises.