The Profit Model Study Of Tencent

The third technological revolution make the Internet into the household, in changing the way people access information channels, but also changing people’s habits. Internet industry has become one of the fastest growing industry in recent years, but in the back of the rapid development of the whole industry, but hidden Internet companies earn crying awkward situations do not make money. Profit model instantly became a much-discussed network hot words, but also set off a profit model for the study of the Internet boom.Firstly, the theory will be summarized profit model, a clear profit model definition and composition of elements and factors affecting. Then combine China’s Internet development stage, four typical domestic Internet profit model introduced and studied its characteristics and trends. In the main part, chose China’s Internet giant Tencent as the research object, through Tencent profit model comparative analysis of the composition of the factors influencing factors and financial factors were studied in detail. Finally, the company’s profit model Tencent summarize Tencent profit model summarized the reasons for the success.This paper aims to Tencent profit model studies provide some support for the company’s strategic options Tencent also provides theoretical support and practical reference to other Internet companies profit model selection, and then promote the healthy development of China’s Internet industry.