Research On Profit Model Of Tencent

Over these two decades, the development of network is very rapid, people now can get information from the Internet more easily, and with the Internet, people’s lives turn to be more convenient and comfortable. All the things prove that the Internet are not only penetrated into people’s lives, but also into people’s thinking and consciousness. According to the statistics, in January2012, the scale of China’s Internet users has reached513million, the Internet has become almost all people’s necessities of life. The development of the Internet, as an infrastructure construction, has been attracted the Government’s full attention, it plays an increasingly important role in promoting economic development, make social progress and improve people’s living standards.In contemporary China, more and more enterprises enter into the Internet industry, its business categories also become more multiplied. They are engaged in building the bridge between consumers and businesses, and people begin to feel the benefits of the Internet technology-convenience. Correspondingly, the Internet companies get enterprise efficiency by providing consumers its service. As the companies’purpose,.how to please consumers in order to strive for greater profitability is particularly important. Therefore, companies are constantly studying and running profit models which suited them. A suitable profit model can take full advantage of a company’s core competitiveness, reasonable integrate its enterprise resources, optimize the structure of products and the services, in order to get profit from the business, to achieve a win-win situation with its customers. Nowadays, Internet companies already have a wide variety of profit model, but this is far from the limit, with the continuous development of network’s technology, new profit model will be appeared. How to choose their own profit model is a shortcut for an enterprise to achieve greater efficiency and success. Therefore, we need to find a suitable adjustment to innovative profit model. Based on this, we take Tencent, the famous successful companies, for example, described the main component of Tencent’s profit model, analysis the successful experience of its profit model from its calendar year financial data, and find out the problem, propose appropriate countermeasures and prospects for its future development and innovation. Hoping that it will be able to give some help and guidance for other Internet companies to select its profit model and make innovation.