Dynamic Mechanism Of Rural Tourism Transformation And Upgrading

With the development of economy,the demand of tourists is changing to diversity and diversification.The high-pressure life of the city makes tourists yearn for the peaceful and relaxed life of the countryside.Rural tourism emerges as the times require.In the process of rural tourism development in China,there are many problems that need to be solved urgently,such as the serious homogenization of tourism products and the ineffective development of tourism resources.Based on the theories and research methods of tourism motivation theory,innovation theory,system dynamics theory and life cycle theory of tourist destination,this paper analyses the elements of the dynamic mechanism of rural tourism transformation and upgrading,and takes Baijiaoci village as an example to analyze and optimize the dynamic mechanism of tourism transformation and upgrading,in order to reveal the township.The law of rural tourism transformation and upgrading provides useful guidance for rural tourism transformation and upgrading.Firstly,the paper studies the basic theory of the dynamic mechanism of rural tourism transformation and upgrading with the method of literature analysis.Secondly,taking Tong'an Baijiaoci village as the case study object,this paper analyses the dynamic system of the dynamic mechanism of rural tourism transformation and upgrading,which consists of four subsystems:thrust system,attraction system,mediation system and support system.The thrust subsystem includes economic development,market demand and enterprise inovation competition.The three main motive factors of industry innovation competition provide motive force for the transformation and upgrading of rural tourism;the attraction subsystem includes two main motive factors of tourism resources integration and tourism product innovation,providing attraction for tourism destination;the mediation subsystem includes three main motive factors:talent,publicity and marketing,and network technology.The support subsystem includes for main motive factors of government policy,finance,infrastructure and atmosphere.It provides guarantee and support for the transformation and upgrading of rural tourism.The interaction of the four factors constitutes the dynamic mechanism of the transformation and upgrading of rural tourism.Finally,using the grounded theory research method,this paper analyses and optimizes the dynamic mechanism,and optimizes the planning and operation strategy,market operation strategy and internal management strategy to understand the development law of rural tourism transformation and upgrading and how to maintain stable development force has a certain meaning.