Study On Optimization Of Supplier Selection And Evaluation Of Company A

Now days,with the rapid development of national economy in China,the rapid rise of people's income and ability of the consumers' consumption.The demand for high-tech,high-value,high-quality and high value-added products and services become more and more vigorous.Even in the premium industry,people have changed a lot of the concept of tranditional gifts which with geneal quality and lack of innovation.At present,the high quality,good look and novelty products were needed in the gift industry,the attractive to the consumer can reach the ultimate goal of the gift marketing.As a cartoon authorized brand agent and also a trader of the cartoon brand authorized gifts,Company A has been committed to the whole industry chain which include film,animation and television.The effective selection and evaluation of suppliers is particulary important for the management and development of Company A.How to reasonable select the supplier and optimize the formulation of relevant evaluation system of Company A become the key point for this paper.Firstly,the paper has combed the relevant research on supplier management at home and abroad,and also introduced some theoretical basis on supplier management.Which included supplier classification,supplier selection steps,how to select and evaluate suppliers and also the selection and evaluations criteria.Then,the paper has collected all the data of supplier's management and cooperation situation of Company A in the whole year of 2018,and collect all the questionnaire survey of the relevant person of Company A.Through the data statistical analysis,it concluded that the current level of supplier's business service and product quality are not uniform,as well as the selection and cooperation of suppliers.Based on this,this paper designs and optimizes the criteria and processes of supplier selection and evaluation for Company A,supplements and improves the evaluation contents of supplier service level,product quality and also in the evaluation index system.Finally,in order to achieve the standards and processes,the paper puts forward relevant suggestions.It has guiding significance for supplier optimization management of Company A,and provides more support and strong guarantee for its future management.It also provides some reference for supplier selection and evaluation criteria and processes of gift industry in the future.