Research On Outflow Of Counter Staff Of Branch W Of Bank H And Its Countermeasure

The counter is the first window for the bank to contact customers,and the teller is the main part of the bank's employees.In domestic commercial Banks,tellers,as service personnel in direct contact with customers,need to provide diversified and personalized services for customers,and at the same time,they also need to constantly improve their service quality and efficiency.While the deposit scale of commercial bank is continuously expanding,the working pressure and labor intensity of tellers are constantly increasing.However,with the continuous development of China's economy,competition among Banks intensifies,and the emergence of various emerging commercial Banks or foreign Banks accelerates the competition for human resources among bank employees.Among them,Banks that have just entered the local market will attract or even poach experienced bank employees from the original Banks with considerable remuneration,benefits,promotion and space.The employment opportunities outside the banking system,such as the recruitment of civil servants and public institutions,and the Internet entrepreneurship boom,also attracted a large number of bank employees to leave their jobs,mainly the counter staff with the largest base.In such a trend,the bank is facing a large number of counter staff loss pressure.Although the loss of counter personnel has added new impetus to the bank to a certain extent,the negative impact of the loss of counter personnel is huge,brain drain has had many negative effects on the image of the bank.The loss of the countertops' evaluation of the bank's one-sidedness also reduced the degree of recognition of the bank,impaired the social image,and caused a decline in the number of employed people,which ultimately hindered its further development.Based on the relevant modern incentive theory and Mobray's extended employee turnover process,the current situation of the loss of counters of Branch W of Bank H is taken as the entry point,and the current situation of the loss of the tellers of Branch W of Bank H.The system elaborates on the impact of the loss of the staff of the Branch W of Bank H.The research shows that the loss of tellers in Branch W of Bank H is characterized by high academic qualifications and higher turnover of tellers;the loss of tellers is younger;the proportion of popular professional tellers is high;the hidden loss of tellers is increasing.The loss of tellers affects the overall construction of the teller team;it has a psychological impact on other tellers;it brings cost losses to Branch W of Bank H;and affects the social image of Branch W of Bank H.The reasons for the loss of the H-Bank W branch of the teller itself include external attraction and insufficient internal incentives.