Research On Sales Area Budget Management Of Qianjin Pharmaceutical Co.,Ltd.

Marketing budget is usually the earliest budget item that an enterprise needs to determine,and it is an important control tool for company operations.However,because the research of marketing budget started late in China,the theory of marketing budget is not mature,and marketing budget management is still widespread and practical.Severe disconnection.Therefore,how to improve marketing budget management is not only a frontier issue for scholars,but also the focus of major companies.After the implementation of Qianjin’s original management model,Qianjin Pharmaceutical Co.,Ltd.also paid great attention to marketing budget management.Based on the Qianjin’s original management model,this paper researches the sales area budget management of Qianjin Pharmaceutical Co.,Ltd.First,the functions and problems of comprehensive budget management,research on improvement methods,and research on marketing budgets are sorted out and summarized.Then,based on the principal-agent theory,control theory and incentive theory as a theoretical basis,a comparative analysis of the sales area budget management before and after the implementation of Qianjin’s original management model was conducted.Through comparative analysis,it is found that after the implementation of Qianjin’s original management model,the budget preparation process in the sales area budget management is not professional,"Game between superior and inferior",surplus manipulation,budget slack,insufficient control strength,and the cost exceeds the budget repeatedly.Problems such as form have been greatly improved.And the company’s profits have also increased significantly.Based on the fuzzy-set qualitative comparison and analysis of the budget management of each sales area,the high-sale area configuration was identified,and the action direction was provided for the sales area of non-high-sale area benefits caused by poor budget management.Finally,according to the Qianjin’s original management model and the results of the district budget management and fuzzy-set qualitative comparative analysis found that the current sales district budget preparation,implementation,analysis and evaluation under the Qianjin’s original management model need to be optimized and the implementation of the original budget management system is insurmountable.Therefore,a comprehensive budget is proposed.Compile and standardize sales area budget execution,improve sales area budget analysis and evaluation Degree,and strengthen cultural orientation and other improvement strategies.