China’s Oil Sales Company In Jiangxi Province Comprehensive Budget Management Research

As a modern enterprise management mode, comprehensive budget managementplaces an irreplaceable role in the system, for it has the characteristics of strategy,restriction and comprehensiveness. To establish and improve the modern enterprisesystem, we must set up the scientific budget management system. It has become aninternational practice to work out and effectively implement a comprehensive budgetmanagement in finance for modern corporations. In the developed westerncountries, almost all businesses have carried out this program and manymultinational companies use it as a tool of financial control and as a basis forperformance evaluationAt present, most enterprises have been aware of the importance of theimplementation of a comprehensive budget management, but there are still somedefects in the implementation process. For instance, the budget indexes have beenworked out without scientific forecasts, therefore, they can’t stand the test of themarket; The budget has no definite strategic guidelines to followed, which makes itso difficult to achieve the desired results; Budgeting methodology has been ignoredmaking it lack of reliability; No effective evaluation and incentives have been madein the implementation of budget management. On the other hand, the core position inenterprise management control has been challenged as there are many newmanagement control tools emerging, such as operations management, balancedscorecard, total quality management, etc., One of the new issues facing the petrolcompanies today is how to further develop and improve budget management, thusproviding better service for business management. In this context, issues related to petrol marketing companies in the field ofcomprehensive budget management have been studied. Through investigation intoSNPC, Jiangxi Sales Corporation, we have found the relations between budgetmanagement and market orientation. We put forward the importance ofmarket-oriented budget construction and we propose that construction should be onthe way to improve SNPC, Jiangxi Sales Corporation’s budget system. Deepeningthe reform of budget management system, improvement measure have been taken byintroducing such tools as Equivalent Sales, Incremental Benefits, Efficient CapitalIncrease, etc. And the budget system should be improved and perfected so as tobetter serve the company and boost revenue for the company.Based on our research and analysis, not only the importance of acomprehensive budget management should be aroused, more importantly, how toovercome deficiencies in the implementation process by combining strategicconstraints and incentives system, making budget an effective tool to realizecompany’s strategic goals.