Research On Performance Evaluation Of Z Company Based On Balanced Scorecard

With the rapid development of broadband wireless access technology and mobile terminal technology,mobile Internet has presented a blowout development.What mobile Internet brings us is not only the change of technology,but also the change of thinking mode and life style.While the United States and Europe have been stuck with credit CARDS,China has moved quickly past credit CARDS and into mobile payments."We Chat" and "pay treasure" to lead us into the cashless era,big to business super,small to early stall,up to the ancient to thin old,down to the primary school students,are enjoying the convenience of scanning code payment."Scan" has become a common way of life for ordinary people at noon.Mobile Internet has not only changed people's way of life,but also repositioned people's thinking mode.In this paper,Z company is selected as the research object,and relevant literature is used to combine the balanced scorecard and this Internet education enterprise for in-depth discussion and analysis.Firstly,the concept of performance evaluation and balanced scorecard is expounded.Then,it elaborates the business environment and current situation of the research object Z company,and explains its current performance evaluation methods and problems in performance evaluation.In the end,is in the problem solving stage,the strategic objectives of Z company were determined according to the actual situation of Z company,and specific evaluation indexes with feasibility were formulated for Z company from four dimensions of balanced scorecard,including finance,customers,internal process and growth and learning.