Application Of Balanced Scorecard In Performance Evaluation Of X Internet Education Enterprises

In the new era of the 21st century,strategic management and performance evaluation have become the top priorities in the management process of a company.In today's society,Internet education enterprise more and more get the attention and praise highly of and the state,but in recent years in the development of many small and medium sized Internet education enterprise without outstanding performance,can not find a suitable for its own system of the performance evaluation of strategic development,at the same time,the development of small and medium sized Internet education enterprise still exist many problems,the strategy oriented performance evaluation system are in urgent need of import Internet education enterprise,the balanced scorecard a multidimensional management system in the Internet education enterprise concrete application research is imperative.X company is the representative of small and medium-sized enterprises in Internet education enterprises.Facing the severe economic situation,it needs to find a breakthrough combining its own strategic development,so as to achieve long-term sustainable development.Research on X company's performance evaluation system will provide thinking and reference for other small and medium-sized Internet education enterprises to introduce balanced scorecard.In this paper,X company with characteristics of small and medium-sized Internet education enterprises is selected,and research methods such as interview method,analytic hierarchy process and case analysis method are comprehensively applied.The status quo and relevant data of X company's performance evaluation were obtained on the spot,and the current performance evaluation system and existing problems of X company were analyzed.Combined with X company's SWOT analysis and strategic objectives,the introduction of balanced scorecard into X company as a performance evaluation system was supported.According to the strategy,mission and vision of X company and the relevant research results of predecessors,the performance evaluation index based on balanced scorecard is constructed from four basic perspectives and the important dimension of innovative cooperative enterprises.After confirming the weight of each performance evaluation index of the company by analytic hierarchy process,the status quo of performance evaluation of X company was scored,and targeted improvement strategies were proposed according to the conclusion.Through research and feedback of results,BSC is applicable to the management of performance evaluation of X company,which can provide strong support for X company to achieve strategic objectives.An in-depth study of the construction and implementation of X company's performance evaluation with the balanced scorecard,the greatest management tool in management accounting for 75 years.For the same type of Internet education industry to improve performance evaluation is not without zen benefits,has a certain reference value.In order to provide a new way of performance evaluation for Chinese Internet education enterprises.