Research On The Marketing Strategy Of F Company In Jiangxi Province

China's accession to the WTO has been nearly 20 years,and the development of social economy is changing with each passing day.This change encourages people to pay more and more time to the quality of food,medicine,environment and how to produce and live in a more efficient,energy-saving and green way.Laboratory analytical instruments play an important role in improving the quantification of concern.In these emerging equipment fields,the number of manufacturers is small,and they don't have much energy to connect with the enterprises that need the final products one by one;there are many enterprises in demand which are worried about the performance and characteristics of the products and how to choose their own products and after-sales services.This contradiction between supply and demand has contributed to the birth of the agent as the main body,which better undertake the manufacturers and the final demand enterprises,become a link and bridge,and promote the analytical instrument product to better provide a strong support for people's health and higher quality of life.In order to save the energy of serving each final customer for upstream enterprises,i.e.manufacturers,and at the same time to provide more high-quality services for downstream enterprises,i.e.demander enterprises,and reduce the time and cost of later maintenance,agents play an important,even irreplaceable role in this industry.The agent F Company of Jiangxi Province choosed in this essay is a unit with long-term working experience of the author.It is selected as the object of marketing case research,which is convenient for the field investigation of the upstream and downstream enterprises of F company,and makes a detailed analysis,and then draws the corresponding conclusions.Based on SWOT,STP and Porter five force model,combined with the sales data of F company in the last eight years,to describe the market environment and marketing situation of F company.At the same time,in view of the high and unstable market development cost,the unclear market development focus caused by the average efforts of different prefecture level cities,and the low customer satisfaction caused by the main after-sales relationship and the Auxiliary Specialty in the operation process of F company,the application and practice of service marketing concept in F company's marketing strategy are strengthened,and the differentiation of regional customers and the promotion of specialty are put forward a series of measures such as strengthening customer relationship,team cooperation and improving work efficiency.Focusing on the company's overall goal of "grasping the main direction of major contradictions and focusing on the treatment of key customers in key regions ",through continuous innovation and upgrading of service marketing and professional learning,service and sales can be mutually promoted,so that the bottleneck of F company's development can be solved,the sustainable development of F company can be promoted,and the new normal of F company's profitability can be realized.