Research On The Current Marketing Situation And Countermeasure Of China Development Bank Ningxia Branch

In the transaction from the policy financial institution to the commercial financial institution, the China Development Bank Ningxia Bank needs continue to play their own advantages, and continuously improve market competitiveness. In this paper, I use the SWOT analysis model to analyze the external marketing environment and internal business environment. And propose the WO-ST-SO marketing strategy combination; through analyze the marketing system present situation and the existence problem analysis, put forward to the change of marketing management system from the top-to-bottom administrative management system to the customer oriented service management system; combined with the11P theory, through market segmentation, target market selection and analysis of market orientation, the current target of the China Development Bank Ningxia branch needs to be further clear especially the market positioning----" relying on long-term loan to focus on enterprise customers to provide comprehensive financial services "; applying service profit chain theory, use the product, price, channel marketing communication mix and other aspects of the Specific strategies to improve customer satisfaction.