Analysis On Marketing Situation And Strategies Of Ning Xia H Beef And Mutton Company

The H Company fully developed area advantages and national features. Which is mainly focusing on national features, rapidly conformity national area advantages and gathering the core competitiveness of Ning Xia, the place of origin. The band of "Lao He Qiao" Muslims’ beef and mutton, who pushed the band healthy and rapidly developing all over the country and the world. In fierce daily market competition, Muslims’ beef and mutton company became more and more, the H company’s marketing and sales management faced the difficulty which is trade competitiveness becoming fierce and descending of earnings-generating capacity. Even that with improving capacity and simple market competition, it made the sales management cost rising and profit descending. Otherwise some company developed the sales management of the product, who using price-off promotions. Market and consumer became mature and rational, that causing the H company profit descend.This thesis tells that the developing of H company, which is using SWOT analysis, from strengths, weakness, opportunity, to threats. To this questions, it developing from products, price, channel to sales, that deeply analysis sales marketing strategy for the H company. It would made useful effect to conforming core competitiveness and great-leap-forward development leapfrog develop.