Research On Current Situation And Improvement Plan Of Internet Marketing Of Red Bull Company

With the maturity and perfection of Internet technology,more and more enterprises begin to use the Internet for various business activities.Network marketing has become an important means for enterprises to achieve marketing objectives,enhance their competitiveness and brand effect.Based on the theoretical study of network marketing of Red Bull Company,this paper summarizes the current situation of network marketing of Red Bull Company,the external and internal conditions of network marketing,carries out SWOT analysis of network marketing of Red Bull Company,and finally puts forward improvement plans from five aspects: network relationship marketing,network direct marketing,network integrated marketing,network soft marketing and network data marketability.Finally,the conclusion is drawn: strategy is the core of network marketing,and operation system is the basis of network marketing;network marketing is not everything,network marketing should be combined with traditional marketing;the shortage of middle and high-end talents is one of the reasons for the slow development of network marketing.Through the research on the current situation and improvement scheme of Red Bull's network marketing,the paper enriches the theory of energy beverage industry's network marketing strategy and implementation,and provides a new theoretical perspective for the construction of e-commerce enterprises' network strategy in the Internet era.