Research On The Development Strategy Of M Securities Company's Brokerage Business

In 2019,China's supply-side reform continued to deepen and economic restructuring,the financial-related system also focused on the development of the real economy,the securities industry occupying an important position in the financial sector faced new opportunities and challenges.M securities brokerage business is also facing a series of problems to be solved.Based on the research on the development strategy of M securities company's brokerage business,this paper uses PEST model,SWOT analysis method,service innovation and other related theories to focus on the current development of securities company M,focusing on the actual development of its brokerage business,and according to the internal Relevant management mechanisms and resources analysis of problems and shortcomings in the development of brokerage business,combined with the research and theoretical basis of relevant scholars,proposed a targeted brokerage business optimization and improvement strategy for M securities companies.From the four aspects of technology,finance,system and personnel,we have established safeguard measures for the implementation and implementation of relevant optimization strategies.Through the research on M enterprises in this paper,the exploration of the development path of enterprise brokerage business is realized,and the research foundation and development reference for the business development of China's overall securities industry are provided.