| Since the reform and opening up,with the development of economy and society and the continuous improvement of people's living standards,tourism has become one of the important lifestyles of Chinese people.Rural tourism is a tourism mode emerging from the current market economy conditions.It adapts well to the aspirations and needs of urban people living in the fast-paced,strong-pressure and high-pollution environment.Since 2008,China's tourism industry has gradually turned towards the rural tourism,and rural development has obtained an unprecedented period of opportunity.In 2014,the State Council issued the "Several Opinions on Promoting Tourism Reform and Development",which requires the development of rural tourism;In the 2015 National Tourism Work Conference,it is required to make full efforts to promote rural tourism work;in 2017,the Central Document No.1 mentioned"developing rural leisure tourism industry;in the same year,the National Development and Reform Commission and other 14 departments jointly issued the "Promotion of Rural Tourism Development and Upgrading Action Plan(2017)".Tourism is the core to drive the development of related industries and to promote the deep integration of agricultural production;Furthermore,the 19th National Congress of the Communist Party of China clearly puts forward the priority development of agricultural and rural areas,implements the rural revitalization strategy.The rural tourism is an important support for rural revitalization and development,which is in line with the trend of development and thus is worthy to be researched.However,while the increasing importance of rural tourism,most rural tourism resources have low taste,weak tourism attraction.Moreover,the problem of tourism homogenization is becoming more and more severe.Therefore,how to solve this problem becomes the key issue for rural tourism.The paper selected Yanping District as the object for.research.Although there are some advantages in rural tourism in Yanping District,such as superior natural conditions(subtropical monsoon climate,highforest coverage),rich ecological resources(light conditions such as light,heat,water,wind and other agricultural climate resources),like most rural areas in China,the integration of existing tourism resources is not strong,and the overall grade is low,which can not meet the further development requirement of rural tourism in Yanping District.Based on the perspective of rural revitalization,from seven aspects:transportation,ecological environment,village habitat,cultural connotation,industrial development,facilities and the brand image,this paper analyzes and evaluates current situation,and introduces the attractive factors of rural tourism,thus providing a reference path for improving its attraction.The paper is organized as followed:the first part is the introduction,which explains the research background and importance,research objectives,research methods,methodology and related research summaries;the second section is the research on basic concepts and theoretical basis,providing an effective theoretical basis for the paper;the third part is the analysis and evaluation on the development of rural tourism in Yanping District through a large number of field research data;the fourth part is the evaluation of the attraction of rural tourism in Yanping District of Nanping City by questionnaires;the fifth part is the case study on the rural tourism model in other regions,in order to summarize its measures for improving attraction serving as the reference for the thesis;the sixth part presents the ideas and measures to improve rural tourism in Yanping District;finally,the conclusion is drawn and research prospect is projected in the seventh part. |
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