Research On The Development Strategy Of The Third Party Inspection And Certification Business Of China Certification And Inspection Group Tianjin Co., Ltd.

China Certification & Inspection Group is the first independent third party inspection organization engaged in inspecting and authenticating transnational commodities.Offices and laboratories are set up in all parts of the world.Established on the basis of the merger of China Certification and Inspection Group Co.,Ltd.(CCIC)and China Quality Certification Center(CQC),China Certification and Inspection Group Tianjin Co.,Ltd.have been accredited by the State Administration of quality supervision,inspection and quarantine and the National Accreditation and Accreditation Commission.It has become a comprehensive independent third party inspection organization dedicated to providing inspection,verification,certification and testing services.It also enjoys the great reputation as the authorized inspection company whose services include maritime identification,inspection and certification of cargos,pre-loading inspection,certification and certification training,business agency and technical consulting as well as technical services.This article mainly studies the development strategy of inspection business of China Certification and Inspection group Tianjin Co.,Ltd.First of all,we study the present situation and development mode of the third party inspection industry.Then,PEST analysis and Potter five force model analysis are used to analyze the macro external environment of the company(social and political environment,economic environment,cultural environment,technical environment)and the industry environment,so as to make a clear view of the third party inspection and certification industry which assist the company to be acquainted with the competitive situation.Thirdly,the article analyzes the company's human resources,financial management and inspection business to understand the internal environment of the company.After that,the GE matrix is used to analyze and identify various types of business so as to recognize the development status and future trend of each business,and then we apply the SWOT matrix to analyze the advantages,disadvantages,opportunities and challenges of the Tianjin Corporation.Finally,through the above analysis,we will formulate the future development strategy and competitive strategy for the Tianjin Corporation,and discuss the implementation and supporting measures.