The Power Generation Development Strategy Research Of Hebei Construction Investment Corporation

Under the fast development of China's economy as well as with the advent of the age for the local electricity market competition, the competition among the parts of generation power becomes more and more serious. The outside environment of the electricity field is increasingly austere. At the same time, the competition ways of electricity investors become complicated. Basic conditions that the electricity investors make development strategy have changed greatly. Consequently, it is very important for Hebei Construction Investment Corporation to grasp the opportunity that innovation brings to enterprises and to be freely to confront the market competition challenge.It demands that we should study the theories on strategy management, combine with the characters of electricity field and to apply strategy management methods to analyze the company's advantages, disadvantages, outside opportunities and threat and to make the proper strategy choice choose the strategy scheme. At the same time, we should apply SWOT theories to analyze the environment where electricity investment is in and make the proper choice for the company's electricity investment.In this article, part one introduces the study scope and extracts the study ways by the chart. Part two gives the introduction of the evolvement of strategy management theory, especially introducing several strategy analyze tools which includes SWOT matrix, EFE matrix, IFE matrix, QSPM matrix and Porter theory. Part three introduces the development history and current complexion of Hebei Construction & Investment Company , analyses its inside advantages and disadvantages and set up IFE matrix. Part four studies the outside opportunities and threats, especially five competition abilities and sets up EFE matrix. Part five sets up SWOT matrix and brings to the candidate strategy scheme. In the meantime, it frames the power generation development strategy for Hebei Construction & Investment Company by the application of QSPM matrix.