Study On Development Strategy Of XX Railway Technology Co.,Ltd

Be faced with too many opportunities and threats in the increasingly competitive market,The Company of XX Railway Technology must take advantage of its technology to seize the opportunity,and overcome their own disadvantages to avoid risks.My paper based on the relevant theory of strategic management,and my methods combined qualitative analysis and Quantitative analysis.All the things that I did ware to seek the best business strategy about XX Railway Technology Company.In order to seek the best business strategy,I followed the relevant theory of strategic management,and got the method include three steps: First of all,I need to make sure whether there are huge prospects in the market.So I analyzed the existing products of our company with the method of qualitative analysis.Secondly,the analysis method of PEST and Porter's "five-force" model are used to analyze the macro-environment and evaluate industry competition status of the company's products.The conclusion is that the market opportunities for XX Railway Technologycompany are side with challenge,and the hope of the company's products lives with difficulty! Finally,All the internal resources of XX Railway Technology Company need a detailed analysis,that means all kinds of resources especially our material,financial,human and organizational resources need be clearly realized.When I got the basic business strategy of the company,the direction and orientation of the XX Railway Technology Company must be clarified,the SWOT model is constructed,That is located in: leading the development of rail traffic safety monitoring.Focus on precise surveying,speed rail safety monitoring,and automatic fare collection system.But also do a good job in supporting the background work.At the end of the article,I put forward the safeguard measures of the business strategy: the implementation of the guarantee business strategy in capital,human,research and development,culture and marketing.