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Research On The Strategy Of T City Construction Quality Inspection ?Test Center

Posted on:2019-08-24Degree:MasterType:Thesis
Country:ChinaCandidate:W G RenFull Text:PDF
GTID:2439330599450030Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The market competition of construction engineering quality inspection is becoming more and more fierce.The T city construction engineering quality inspection center has encountered difficulties in the process of development.Although the volume of business and turnover has maintained a certain growth,but lack of long-term development planning,the enterprise is also lack of outstanding competitive advantage.Therefore,how to give full play to the core competitiveness of the enterprise and obtain a lasting market share requires the enterprise to carry out in-depth analysis and put forward practical and feasible strategic reform measures.This paper takes the development strategy of T city construction engineering quality inspection center as the research object,and adopts the methods of literature review,interview survey,case analysis and questionnaire survey.In the aspects of theoretical analysis and industry status,the literature review method is used to analyze,collate and summarize the research on the development strategy of quality inspection industry,and to extract the theoretical basis of this paper.Then,through actively conducting interviews,we can understand the development status of the quality inspection center,analyze the advantages and problems existing in the development process.The PEST analysis and SWOT analysis were used to analyze the internal and external environment,advantages and disadvantages,development opportunities and competition in the development process of T city construction quality inspection center.Finally,the professional competition strategy of the enterprise is determined.The specialized strategy of T center needs to actively develop the industry with company characteristics to enhance its competitiveness,make the center advantage in the market,stand out from the construction quality inspection organizations,that is,it needs the advantages of the T center in technology,service and brand,strictly monitoring the quality work of the Department,and building a platform for the combination of market and network.To promote the formation of professional technology of enterprises.This study has a certain reference value for the development strategy of quality inspection institutions in the construction industry.
Keywords/Search Tags:construction quality inspection, development strategy, specialization strategy
PDF Full Text Request
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