Development Strategy Research On The Personal Loan Business Of Suzhou Branch Of Agricultural Bank Of China

In Suzhou area,Suzhou Branch of Agricultural Bank of China is an embranchment of Agricultural Bank of China,one of the four large state-owned commercial Banks.After years of operation,Suzhou Branch of Agricultural Bank of China occupies a certain market share in the personal loan business in Suzhou area.However,according of the increase of personal loans maintaining at a rate of more than 21.6% per year in Suzhou area,the balance of personal loans of Suzhou Branch of Agricultural Bank of China accounted for only 16.3% of the total balance of financial institutions in the Suzhou's region.Recently,Suzhou Branch of Agricultural Bank of China facing a complex industry environment.Firstly,according for more than 800 financial institutions in the personal loan market,Suzhou Branch of Agricultural Bank of China is facing a fierce competitive environment and development resistance in the personal loan business in Suzhou.Secondly,the national financial control has become more and more strict,and the supervision of all levels agencies in financial loan is dense,which make the traditional business model of personal loan business of banking financial institutions has to face adjustment.In addition,the rapid development of various institutions of internet finance in the financial world,the continuous development of economic environment,and people's consumption concept and consumption level,so that the bank financial institutions personal loan business market has to change for flexibility.These circumstances will also make it inevitable for banking and financial institutions to rethink their personal lending business in order to better face the opportunities and challenges in the future.According of the higher authorities successively issuing strict control policies,In order to ensure the benign development of the personal loan business and control the risk of personal loan management in Suzhou,personal loan business of Suzhou Branch of Agricultural Bank of China must change.Therefore,how to explore the opportunities of the future personal loan business market,which kind of appropriate development strategy can be adopted to solve the problems and crises faced by the development of personal loan business in Suzhou region,and how to make the personal loan business of Suzhou Branch of Agricultural Bank of China gain the impetus of sustainable development,all of these questions are the directions to be studied in this paper.This paper combines theoretical analysis with practical research,applies prospective that related strategic management theories,models and methods hold,regards Suzhou Branch of Agricultural Bank of China as research object,on the basis of summing up the general situation of Suzhou Branch of Agricultural Bank of China and the development status of personal loan business,This paper analyzes the supply and demand relationship and internal and external environment of the personal loan business of Suzhou Branch of Agricultural Bank of China,and puts forward the future strategy,implementation path and safeguard measures suitable for the personal loan business of Suzhou Branch of Agricultural Bank of China.