Research On The Development And Innovation Of Gold Business Of Agricultural Bank Of China Suzhou Branch

In recent years,financial market volatility is very frequently,but now the gold business to become an effective anti-inflation as an investment tool,widely got the attention of investors. Currently,banks have launched gold business,in this context, Agricultural Bank of China Suzhou branch gold business for the analysis of the current formulation of a viable strategy for future of research and development, in a bid to provide Agricultural Bank of China Suzhou branch gold business in the future competitiveness promote the healthy development of the business in a sustainable manner.This paper attempts to use SWOT analysis and market segmentation methods to conduct more detailed indepth analysis of The internal and external environment of Agricultural Bank of China Suzhou branch gold business,and combined with the actual development of Agricultural Bank of China Suzhou branch,determine its future gold business development strategy through the introduction of market segmentation theory and SWOT analysis. Meanwhile this paper also proposes the existence of Agricultural Bank of China Suzhou branch gold business issues and deal with the problems put forward practical countermeasures,and the prospect of future development strategies.This article focuses on the use of SWOT analysis method, the advantages of Agricultural Bank of China Suzhou branch gold business development,weaknesses, opportunities and threats exist, and for the Agricultural Bank of China Suzhou branch reality SWOT matrix developed strategy for future development;and put in the time to open up new markets, should use of centralized policy, but in opening up the market,differentiation strategy should be adopted in order to form the bank’s unique core competencies,thereby enhancing Agricultural Bank of China Suzhou branch share in the market. This paper concludes that Agricultural Bank of China Suzhou branch should strengthen the organizational structure from management, improve the gold business innovation, and actively optimize resource allocation, increase brand awareness and strengthen risk management and other aspects of security work carried out.