Research On Competitive Strategy Of Wulian International Freight Company

As the main organizer of international transportation,international freight forwarding plays an important role in international trade.Since 2005,China has implemented the management measures of foreign investment in international freight forwarding enterprises,marking the transformation of the international freight forwarding industry from the "foreign investment industrial restriction" to the completely open international trade system.In recent years,the total export volume and total value of our country have shown a sustained growth.The national economy has shown a good momentum,and with the help of the "one belt and one road" national strategy.China's international freight forwarding industry is developing rapidly,but still lags behind the world freight forwarding industry in general.Five United International Freight Forwarding Company was established in 2012 and has developed rapidly.However,it still faces its own development bottleneck and needs strategic adjustment to ensure the sustainable development of the company.Starting from the challenges and difficulties faced by Wulian International Freight Forwarders,this paper discusses the problems faced by Wulian International Freight Forwarders.Based on the PEST theory,the external environment of the company,such as political and legal environment,economic environment,social and cultural environment,technological environment,is discussed and analyzed in depth.And through the five-force model analysis of the competition situation of the freight industry at this stage,we can find the opportunities and threats faced by the company in the current macro environment.On this basis,this paper uses strategic analysis tools to determine differentiation as a new strategy of the company's overall competitive strategy.Under the guidance of this goal,the opportunities and threats faced by the company are matched with the strengths and weaknesses of the company's resources,and the strategy of differentiated competition suitable for the actual implementation of the company is determined: consolidating the traditional core market,opening up the Asian market,improving the IT system and developingthe third-party logistics.Based on these four strategies,this paper also puts forward the implementation content of competitive strategy and four safeguard measures:organizational restructuring,increasing financial input,improving incentive mechanism,strengthening marketing and human resources system to ensure the successful and effective implementation of the strategy.Through the implementation of the above strategy,we can ensure that Wulian International Freight Forwarders maintain a sustained competitive advantage in the fierce market competition,obtain profits above the average level of the industry,occupy a favorable competitive position,and provide better logistics services to customers,so as to realize the vision of continuous optimization of customer logistics balance sheet.Through the research,this paper clarifies the current market situation of Wulian International Freight Forwarding Company,and then formulates a new competitive strategy for the company.The conclusions drawn in this paper have great guidance and practical significance for Wulian International Freight Forwarding Company in the market competition.At the same time,this paper can also provide reference value for domestic peer analysis,selection and implementation of competitive strategy.