Research On Strategic Development Of Dalian R International Freight Co., Ltd

After several years constant development of sustained economic, Dalian R International Freight Co., Company (referred as Dalian R Company) has been in the leader status of Dalian area national freight forwarding industry. But as understanding to international freight agency of other companies gradually increasing, business capacity increasing and large international freight companies relative advantage playing, Dalian R Company will face the market competition and challenges in the development of intense. At the same time, since our country has entered a new century, the amount of international trade has increased, the national economy has shown a sustained and enhanced development status, involving our goverment put forward to developing the old industrial base of the northeast, which brought development opportunity and space for the new development of international freight agency in Dalian city. In the face of the new market space and opportunity for development and survival, carrying on the system analysis of Dalian R Company’s internal and external environment and competitive relationship, to find out the real gap between the companies of domestic and foreign competitors, make it clear that what situation Dalian R Company is facing at present, then formulate that the development strategy of the company is very necessary, which has the important practical significanceThis paper takes Dalian R Company, as the research object, realize the goal of sustainable development of the enterprise as the research objective, using literature and survey research, the analysis method of combining theory and practice to develope Dalian R Company’s integrity, This paper confirms a long-term and fundamental strategic issues. The main content of research includes the following several aspects. The first part is the main problems existing in the development of Dalian R Company analysis; The second part is the summary of the research related with theory and method of enterprise development strategy; The third part is the analysis and summary for Dalian R Company’s external macro environment; The fourth part is the analysis of Dalian R Company’s micro environment; The fifth part is that with Porter Five and SWOT analysis method to determine Dalian R Company’s total strategy; The sixth part is combining with the aboved analysis summary strategy then determines specific implementation; The seventh part is the summary of research. Of overall development strategy, internal and external environment and the ability to determine the "Simple--Compound" two-stage overall development strategy, make it clear that Dalian R Company strives for the survival and development they must transform function, it is so to develop composite transport and third-party logistics operation mode.