The Research On The Development Strategy Of Shanghai Fareast Int'L Logistics Ltd(FEISA)

In international trade, international freight transport is a very important and indispensable link, it has significant impact to improve our national economy and strengthen the national power. After China's accession to the WTO, research on the prospects for the industry of international transport has a very important significance for the development of an international freight.FEISA is a typical medium-sized private enterprise in the restructuring from freight forwarders to the international shipping and Logistics. Based on the introduction of the domestic environment characteristic and the status of the industry which FEISA belong to, the basic factors affecting the environment, Michael Porter's five forces model is used to analyze the competitive environment of international cargo transportation. The analysis for FEISA can be the basis of strategic choice for the development. At the same time, the method of SWOT is used to analyze and compare the advantage, disadvantage, opportunity and threat of FEISA, it refers that for such company in transition from the industry of agents to the logistics, like FEISA, how to avoid weaknesses in the fierce market competition, and how to achieve something in the marine transportation and logistics through specific operations and the extension of backward service, how to provide professional and quality service to maintain the stability and the long-term nature of customers.Through the analysis and research of medium-sized company in freight forwarding industry - FEISA, this paper attempts to point out for such types of companies, how to find the core competitive power at this stage of development. Meanwhile, this paper attempts to point out for such enterprises how to find reasonable and effective solution using the competition strategies of specific cost advantage, and the stable development of the overall strategy to win in the fierce market competition.