Research On Business Model Optimization Of "Gansu I-City" Public Service Platform

"Gansu i-city" public service platform is the " Internet + urban service " information platform of Gansu province,which is subordinate to China Telecom Gansu wanwei information technology co.,LTD.Through the market-oriented operation mechanism,the platform organically combines "the public,the government and the third-party partners" into an urban service business chain.The "cloud management client" ecological platform of urban-level intelligent application service was built,and a virtuous circle of production,collection,analysis,utilization and service of urban operational large data was formed.Out of the government,however,“ Gansu i-city ”,a public service product jointly created by telecom operators and state-owned enterprises,there are still some imperfections in the market operation mode and operation mechanism.It is urgent to optimize the business model,so as to achieve the overall goal of "precise and personalized service" for the public,make profits for enterprises,and facilitate the construction of smart city.This paper had studied the theoretical literature of business model research at home and abroad.Drawing on the concrete practices of famous domestic and foreign cities that had achieved excellent results in the construction and operation of the "Internet + urban service" platform.At the same time,the competitive situation of similar products in gansu province was analyzed.On the basis of these surveys,using the nine-element business model theory and business model canvas tool proposed by Swiss scholar Alexander Osterwalder and Belgian scholar Yves Pigneur to analyze the business model of " Gansu i-city " at the present stage.Summarized the existing business model in customer segmentation,value transfer and profit model design problems and deficiencies,and put forward to face market competition adequately,the client value proposition that follows benefit civilian service tenet,expedite passageway of value transmission,optimize profit pattern to waited for business pattern optimization measure.The research results of this paper will be used to guide the business model upgrading and internal organizational reform of the public service platform of " Gansu i-city ",and the relevant experience will also provide reference for other provinces and cities in China to design and optimize the business model of the "Internet + urban service" information platform with enterprises as the main operating body.