The Reasearch Of Development Strategy Of FH Shipping Co. Ltd.

Shipping industry has as significant position in national economy,which served the domestic and foreign trade. China shipping fleet totalreached more than9000deadweight tonnage, ranked in the fourth place inthe world. The financial crisis in2008challenged our country shippingindustry severely. On the one hand, the international capacity of supply anddemand is hard to return to pre-crisis level; on the other hand, from the Angleof the shipping rules, environmental protection energy conservation andemissions reduction is taken seriously increasingly, the convention on thecorresponding specification and mandatory rules are increasing, shippingcompanies operating facing more and more pressure. Obviously, thecontinuous development of China’s economic and trade activities will providehuge demand for shipping space. Facing the complicated externalenvironment, FH shipping companies to establish accord with thecharacteristics of its own development strategy and implementation strategyis particularly important. This paper targeted on FH shipping company as the research object,using strategic management theory and analysis method, analyze theenterprise internal and external environment to explain the continuous unrestof the global economic development under the background, and thechallenges and opportunities facing the shipping enterprises.On this basis, to demonstrate FH overall mentality strategic target,strategic priorities for the shipping company development strategy andimplementation stage, including completes the fleet capacity expansion workcontinually improve fleet management work to strengthen the marketingability of capital operation and financing exploration has its owncharacteristics of management pattern to strengthen the human resourcemanagement and build positive corporate culture strategy implementationstrategy paper also I may encounter in the strategy implementation process ofshipping market cycle, the rising cost of investment and financial operationlease letterThis article research results of the FH shipping company hasimportant guiding significance to the sustainable development, also for othershipping companies to develop strategy has a certain reference value.