| Shanghai Changxin Shipping Co. Ltd., a joint venture co-invested by China Changjiang Maritime Navigation Group, Taiwan Jiaxin Group and Shanghai Manufacture of Building Materials Group, is the only authorized shipping company that conducts the coastal bulk cargo business in China.Established in 1995, Changxin's main business is cement shipping in the area of both coastal and the Yangtse River. The company has two specialized vessels for cement shipping, which are with the largest tonnage in China, and one cement tank vessel in small tonnage. Take Taiwan shareholders' subsidiary companies as its main customers, Shanghai Changxin Shipping Co. Ltd. is in fact a complementing shipping company for Taiwan shareholders.Shanghai Changxin Shipping Co. Ltd. has been enjoying great development and obtaining outstanding achievements in the past more than 9 years. Although the development momentum has been maintained to some extent, but fluctuated with the cement industry is also the fact. Right after the national government took measures to control the cement industry, the cement market went down hill at once in 2004. As one of a result, the freight amount of Shanghai Changxin Shipping Co Ltd. has suffered a linear decrease started from January 2005. Due to the limitation of conveyance and the status quo of the company, Shanghai Changxin Shipping Company has intensively realized that it is urgent to change this situation. Otherwise, the company will not adapt themselves to the market and even worse, jeopardize the survival and development of the company.In order to help the company out, the paper analysis both external environment and interior conditions, and summarized 6 opportunities, 6 threats, 5 advantages and 4 disadvantages of the company.In order to extent the view, the paper starts it's external environment analysis from domestic bulk cargo shipping market where cement shipping market is included, and elaborated on the impacts to the bulk cargo shipping by the development of domestic economy, the requirement trends of major... |
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