Study On Agricultural Bank Of China DYU Branch Private Banking Development Strategy

In addition to fixed housing outside the country also has more than 1 million US dollars population of about 41.5 million people,while India has only 123,000 people,the United Kingdom has 495,000 people,the United States has 3 million people,it is clear that China in the eyes of Chinese and foreign financial giants,Will become a huge profit,and China's private banking business also has great market potential.In 2007,private banking was introduced into China's banking sector and achieved rapid development,and in Beijing,Shanghai,Guangzhou and other first-tier cities have been a great success.At present,the private banking business has been a lot of commercial banks as a key business development,Agricultural Bank DY branch as a commercial bank,has also begun to develop private banking business.But because of its bank is a new business,in the channel,talent and other aspects of the experience is very scarce,how to make full use of local advantages,successfully occupy the high-end market,to achieve a huge profit development strategy,become The subject of this paper.This paper takes the private banking business of Agricultural Bank DY as the research object,on the one hand,summarizes and draws lessons from the domestic and foreign research theory in this field,has further studied the private banking business,completes the theoretical basis in this field,also may as the agricultural bank DY The branch provides theoretical guidance on private banking.The problem of private bank business development is that the customer base is weak,the basic management is backward,the product is single,the service is lack of innovation,and the linkage mechanism is not perfect.After strengthening the private banking business development environment of the Agricultural Bank DY branch,it has put forward to further consolidate the customer base and strengthen the competition consciousness of all the personnel of the private banking business department;strengthen the basic management of the private banking business,speed up the training of private banking personnel;improve the private banking professional service system,To strengthen the private banking business product innovation,strengthen the private banking professional collaboration and other agricultural banks DY branch of the private banking business development strategy.