Research On The Development Of Private Banking In X Branch Of Agricultural Bank Of China

With the continuous development of China's economy,people's incomes have gradually increased.Among them,one group has a large proportion of assets of e entire society in proportion to its small number.This.group of people is called "Rich".The continuous increase in the number of "Rich" and their assets highlights the large gap between the rich and the poor in China.On the other hand,it also brings new development opportunities to the development of bank retail business-from the pockets of these "Rich".Earn more profits.At the same time,China's financial industry is in a highly prosperous stage.The prosperity of the financial industry has driven the rapid development of financial innovation.The profits from traditional businesses are continuously shrinking.Banks have started to develop "Private banks" as an important part of their sustainable development.As the "Best Private Bank in China 2012" assessed by "Euro currency",ABC's private bank has the advantages of comprehensive business operations,reasonable asset allocation,good risk control,diversified value-added services,and high network coverage,but it also has customer points.The backwardness of the layer mechanism,lagging brand promotion,single talent level,poor system flexibility,and lack of innovation in products and services have seriously hindered the enhancement of the competitiveness of private banking businesses,and has affected the attractiveness of private bank brands to private banking customers.force.Therefore,this article has determined the research direction based on extensive research and research on related literature and literature.First of all,it analyzes the current status,competitiveness,customer group structure,etc.of the private banking business of ABC X Branch,and uses data analysis and comparative analysis,SWOT analysis methods and other means of analyzing the existing problems in the development of the private banking business of the Agricultural Bank X branch,and later through the comparison of the development of domestic and foreign private banking business,especially the development of private banking services in the same industry,combined with the daily work practice,in recent years,ABC X Branch related data collection and analysis,identify key problems in business development and propose solutions,including expanding brand effect,strengthening customer segmentation,innovating product services,changing development concepts,and innovating business processes to improve risk monitoring System,constantly changing the concept of development,looking for ways to enhance the value of customers and the competitiveness of private businesses,and ultimately applying development strategies to the actual situation.