The Study Of The Private Bank Business Development Strategy In TL Branch Of China Construction Bank

With the stable development of the national economy, the large increase of the residents’ wealth, and the degree deepening of the financial globalization, the capital market in our country is developing bigger and bigger, bringing the number of high net worth population expands rapidly, which lays the foundation of rich customer resources for the commercial bank to develop the private bank business.Different with the private bank business in the western countries which has developed nearly hundred years, the private bank business is still at the exploratory stage in our country. And in recent years, with the development of the private bank business, some problems also gradually expose out. Such as:the financial products are serious homogeneity between private Banks; the construction of the organization structure is relatively backward; the product innovation is insufficient, which the service needs to be deeper; and the professional talents are much lack, etc. In order to ensure the private bank business develops healthy and continuously in our country, not only make the experience in the foreign countries as a reference, but also considering with Chinese national conditions, the corresponding degree of the financial development, and connecting with the local characteristics.Based on the situation of the private bank business in China Construction Bank, the overall development situation of the TL branch bank which belongs to the China Construction Bank, the development situation, the organization structure and so on of the private bank in TL branch bank are analyzed, and also the existing problems in the fields of business orientation, plan issued, business model, business plan are point out. Then, some typical private banks were selected to be analyzed, such as the Switzerland banks which are behalf of the traditional mode, the USA banks that are behalf of the modern mode. Except the foreign banks, the Bank of China which first carries out the private bank business in China and the China Merchants Bank whose private bank business developed rapidly with the help of retail platform in recent years. From the introduction of other private banks, the development experience can be referenced for TL branch bank to formulate its own development strategy.According to the successful experience of private bank business in other banks, and combined with the characteristics of TL branch, the suggestions and measures are point out for the development mode of the private bank in TL branch bank, which includes following points:For business orientation strategy, make accurate position of the customers, products and services, use the Internet with free business model to attract the customers; For business plan strategy, build a clear product service profit list, clear out the business income profit strategy and the main growth point; Implement the business management, build the full channel service for private bank clients, set up the routing operation of the private bank business; Deep the delicacy management of the customer relationship, create the flagship brand, improve the professional management capacity of the private bank business, perfect the business operation system among the former, middle and back service. In general, TL branch bank should adopt the customer-centric approach, provide the customers with "intimate services"; improve the customer’s stickiness and loyalty, realize the "high-end custom service"; constant in the terms of product and service innovation, truly provide the all-round comprehensive service for the customers.