A Company Europe Gas Appliance OEM Project Feasibility Study

Gas BBQ appliance is a special kind of consumer goods under strict safety regulation control,this paper base on the A company I am working in,taking the Europe gas babecues appliance as study target,by Europe key market Germany reaearch to gather the over view of the BBQ market including the main brands,key function,marketing position etc.,by deeply data analysis to find the high middle and low price market opportunity,proposed A company to focus the middle marketing and complete the product feature and product line plan.This paper analized the peasibility through marketing,encomic,technology,target is try to creage a answer for 5 years game plan in A company Europe marketing.China still will be the most important manufacture base in the world and this is not replacble not only because the cost advantage,also the integrated supplier chain,excellent quality is the key factors.By this study on A company gas BBQ products,this paper also tries to research a general rule how to identify and avoiding risks during consumer goods OEM project developent.