A Study Of Identify And Control Industrial Marketing Risks

Industrial marketing is also called organizational marketing, what is aimed atcommunities’ user, not individual consumer marketing. Trading volume of industrialmarketing much more than consumable marketing, industrial marketing has greatdifference from consumable marketing. An enterprise carries out industrial marketing,but it’s having the characteristics of buying decision complexity or diversities ofinfluencing factors or extended demand or personnel selling in this marketing field,deep and systematic research in risk of industrial marketing it is not only oftheoretical value but of more practical significance.The article takes associative and faithful medicine Co., Ltd. where the author isservicing for some time, as the example. By analyzes method, through a study ofidentify and control industrial marketing risks, the author hopes the article is helpfulfor the medical enterprise in the risk management of industrial marketing.In this thesis, writing ideas of this article as follows. Chapter1proposes researchobjectives and the key issues to be solved. Chapter2analysis the related theory ofindustrial marketing and risk strategy. Chapter3analyzes by general introduction ofassociative and faithful medicine Co., Ltd. touching on the characteristic of industrialgoods. Chapter4presents risk of industrial marketing of associative and faithfulmedicine Co., Ltd. Chapter5has an overview of the implement risk of industrialmarketing in associative and faithful medicine Co., Ltd. Chapter6gets the conclusionon the base of the industrial marketing theory and Put forward the problems to besolved.