The Study On The Problems Of Wafangdian Implementing Rural E-commerce Policies

As the ever-growing of domestic e-commerce sector,it has already immersed into every part of social life,with increasing motivation on our economic and social development,highly heeded by governments at all levels and e-commerce platforms.As one of the major direction of e-commerce development in China,rural e-commerce has served as the new driving force in transforming the development model of rural economy,expanding the domestic demand,driving the consumption in rural area,promoting the transformation and upgrading of agriculture and pushing ahead the development of rural economy.WanFangdian City starts late in developing rural e-commerce,it is still at the primary stage of progress,so there is a pressing need for the government to inhabit the functional role to strengthen the policy support as well as implement the relevant policies,so as to provide a favorable development environment to rural e-commerce.This paper makes a study on the problems of rural e-commerce policy implementation introduced by WangFangdian Government of Liaoning Province,through literature analysis,questionnaire and interview.Based on the research result,a conclusion is made on the existing problem that,weakness in implementing capital support policies,failing to publicity,lagged policy implementation in agricultural product promotion and brand building,less interdepartmental coordination and collaboration in the process of rural e-commerce policy implementation.And then analyze that imperfectness of policy,vocational level of the subject of policy expected improved,limitations of the execution object of policy,shortage of policy resources and lack of performance appraisal as well as supervision mechanism are the factors to result in implementing not smoothly.Finally,in order to achieve tangible results,with some policy implementation theory,we put forwards three parts of suggestions on the improvement of WaFangdian’s rural e-commerce policy implementation,that is completing the policy system,including making details on policy implementation plans and advancing targeted and operative policies;improving efficiency in policy implementation,such as improving working abilities of the execution subject of policy,strengthening coordination and collaboration,enhancing policy resource allocation and rural e-commerce publicity;setting up government performance appraisal management and supervision mechanism as soon as possible.