Research On Implementation And Improvement Of Guizhou Province Rural E-commerce Policy

In the intersection of the Internet era and the rural revitalization era,rural electronic commerce,a typical representative of "Internet + agriculture",has become a new star in the revitalization of the country and is rising.In order for the new star to develop the countryside,the state formulates policies,comprehensively deploys and plans the development of rural e-commerce from the top-level design.The state issued special guidance to integrate the development of rural e-commerce into the national development strategy in 2015.Since then,the no.1 central document of China has been guiding the development of rural e-commerce every year.In order to keep consistent with the central government,each region issued a series of policies to promote the development of rural e-commerce.The development of rural e-commerce has brought new opportunities to Guizhou which is regarded as an underdeveloped region in western China and a province with strong big data.Unlike the "bottom-up" rural e-commerce development model in developed areas,the development of rural e-commerce in Guizhou is "top-down",mainly driven by the government.Therefore,it is of great significance to study the policy formulation and implementation of rural e-commerce in Guizhou.The research takes Xifeng County in Guizhou,where e-commerce is well developed,as the research object to study its implementation of rural e-commerce policies in Guizhou Province.Through literature analysis,questionnaires,interviews,and so on,the research studied in detail the development situation of rural e-commerce in Xifeng County,and comprehensively combed the policies for rural e-commerce issued by Guizhou Province since 2015.Based on this,the research studies and applies Smith’s policy implementation process theory,deeply analyzes the reasons for the limited effect of Xifeng County in the process of rural e-commerce policy implementation and draws lessons from the successful experience of other less developed areas in rural e-commerce policy implementation.Finally,it also puts forward some suggestions,such as further improving the design of the policy system,improving the implementation efficiency of the executive subject,enhancing the participation of the target groups,continuously optimizing the implementation environment,and so on.