Strategic Analysis Of Guotai Junan Futures Co., Ltd

In recent years,futures companies are facing increasing responsibilities and pressures as futures serve the real economy.In the past,the single means of customer development and the quality of personnel have not matched the times.At the same time,with the moderate liberalization of the regulatory environment,futures companies are faced with how to take advantage of this opportunity to enhance their own strength and improve their business level,so as to provide better services for the real economy.This paper takes Guotai Jun'an Futures Strategy Analysis as the research direction,combines the past development process of the futures industry in China,as well as the problems,opportunities and challenges faced by the futures industry at the present stage,and synthesizes the knowledge learned during the school period to formulate the strategic direction of Guotai Jun'an Futures Co.,Ltd.And according to the strategic direction,we can make effective work plans and suggestions,so that the futures company can become a trustworthy industry model.Finally,this paper hopes that the systematic analysis can point out the direction for the strategic development of the commodity industry,especially the futures companies,and can really implement the policy requirements of the central government on serving the real economy.Futures originated from the United States,rooted in the world and served China.We hope that futures can make due contributions to the country's economic construction.