The Business Plan Of YS Residential Project

This article is about business plan for developed residential projects in Conghua District of Guangzhou City.Company G was established in Conghua,Guangzhou area of real estate development Company,where it has developed a number of residential real estate projects.Meanwhilely it through buying equity way by the acquisition of a company with construction quality,in order to achieve synergy effect.Since urban development is not balanced,as the first-tier cities of Guangzhou,different areas of the real estate market supply and demand situation is different,there are differential control policy from levels of government on the real estate market,leading real estate development market to be uncertain.However,Conghua area since August 12,2015 became district of Guangzhou city,and in 2015 since China’s monetary policy continued to loose,and the country promulgated the "full liberalization twochild" policy and business tax,deed combination concessions "anti-the inventory" policy,so that the real estate market,there was greater growth potential.In this paper,YS residential real estate projects for the study,to business plan writing model.First at all,from the perspective of strategic management,performed by the external environment analysis of the project,the use of PEST model to policy,legal,demographic,transportation,culture,purchasing power and other aspects of analysis to determine the project has good prospects for development and opportunities.Then by using SWOT analysis of the project,threats,strengths and weaknesses,to arrive at this conclusions: opportunity of the project is greater than the threat,the advantages outweigh the disadvantages.Secondly,from a marketing point of view,take the STP market positioning strategy and 4P theory,market positioning and marketing strategy of the project,including the project identified target customers with rigid demand,improve the type buyers’ demand and investment demand.Through the analysis of target customers,it should be pointed out that the project as a "center of European luxury residential district," On this basis,combined with other factors to arrive at the apartment projects,supporting prices,marketing channels and other factors.Finally,from the perspective of project investment analysis,project future cash flow estimates and projections,and explains it’s financing.In financial analysis as a starting point,using the capital asset pricing model(CAPM)to determine the discount rate for the project,and future cash flows and the discount rate was calculated based on their payback period,net present value and internal rate of return and other financial indicators,thus determine the project profitable and have the feasibility conclusions.In addition,the article also from the policy,legal,price,market conditions and other perspective of project risk prediction and analysis,and propose appropriate risk management measures.By writing this business plan,you can achieve the following two purposes: first,for the local residential project development lessons learned,and to develop forward planning;second,by multi-angle analysis,draw conclusions of the project investment value,and to provide basis for decision making relevant stakeholders;third,to help enterprises obtain financing.This article has obvious practical and applied characteristics,the reasons include the following three points.First,this project belongs to the business plan category project plan,which is the real estate development company plans to develop the project after after obtaining the land.Second,the real estate project discussed in the paper related many practical knowledge,such as real estate development,construction,sales,tax,law an so on.Therefore,most of the data and information are taken from the actual business practices.Third,this paper is in the form of a Business Plan,it has strong application that can be used as reference template for similar projects.The main point of this articles is that,when the cost of capital is 10%,the NPV of the project is 31.63 million yuan(more than 0),the modified internal revenue was 28.2%,even at the cost of capital up to 15%,and the NPV is 12.95 million yuan.Therefore,the investment value of YS project is larger than the expected return of G company,as an investor,it should invest in this project.