| In recent years,China’s real estate industry has achieved rapid development under the background of China’s rapid economic development and rapid growth of GDP.As the main driving force for economic growth,the real estate industry is the mainstay industry of the national economy,and it also drives the development of related industries such as building materials industry and home furnishing industry.At the same time of the rapid development of the real estate industry,due to the impact of the global economic integration process,the market environment in which the real estate industry is located has undergone significant changes,and the competition is becoming increasingly fierce.The overall industry is facing greater challenges.In addition,the real estate industry itself is subject to the influence of macro-control policies and capital intensive,which makes its business environment complex and fluctuant.Therefore,many shortcomings of the traditional performance evaluation methods such as overly focusing on short-term indicators and neglecting the cost of equity capital are gradually exposed.The economic value added(EVA)indicator fully considers the equity cost of the enterprise and can more objectively reflect the efficiency of capital operation and the level of operation of the enterprise.Therefore,it can be said the application of EVA performance evaluation method in real estate enterprises is a very worthwhile try,which can have far-reaching impact on the management and improvement of core competitiveness.This paper uses a combination of basic theoretical analysis and case analysis.Firstly,it sorts out and summarizes the research status of enterprise performance evaluation and economic value added(EVA)at home and abroad,and learns and summarizes relevant basic theories.And then taking X real estate enterprise as the research object,this paper analyzes its existing performance evaluation method and finds out its existing problems,thus proposes the necessity of introducing EVA performance evaluation system.Based on the characteristics of the real estate industry,design and construct an EVA-based performance evaluation system for X real estate enterprise and apply it to X real estate enterprise.Calculate the EVA indicators in the past five years from 2013 to 2017 and compare them with the traditional performance evaluation indicators to verify the applicability and feasibility of EVA performance evaluation method in evaluating real estate business performance.At the same time,based on the case analysis of X real estate enterprise,it points out the problems that real estate enterprises should pay attention to when applying the EVA-based performance evaluation method,and puts forward relevant suggestions for enterprise managers.Finally,the conclusions and research deficiencies of this paper after analysis and research are expounded and the prospects are made.Through the research on the case of X real estate enterprise using EVA performance evaluation system,this paper finds that EVA performance evaluation shows more advantages than traditional performance evaluation methods,and can better meet the actual needs of real estate enterprise performance evaluation,so it is more suitable for real estate.At the same time,this paper points out that there are still some problems in the implementation of EVA-based performance evaluation system in real estate enterprises,and puts forward relevant suggestions for enterprise managers,hoping to provide a new way for management to better improve business performance,and also provide a certain theoretical basis and some reference for other real estate enterprises to use the EVA performance evaluation method. |
